ืคื™ืชื•ื— ืžื•ืฆืจ ื—ื“ื™ืจื”: ื›ืš ืชื‘ื ื• ืืžื•ืŸ ื•ืชื’ื“ื™ืœื• ืืช ื”ืžื›ื™ืจื•ืช ื‘ืขืกืง

ืžื•ืฆืจ ื”ื—ื“ื™ืจื” โ€“ ื”ืžืคืชื— ืœืคืจื™ืฆืช ื“ืจืš ื‘ืžื›ื™ืจื•ืช

ืื—ืช ื”ืฉืืœื•ืช ื”ื ืคื•ืฆื•ืช ืฉืื ื™ ื ืฉืืœ ื‘ืคื’ื™ืฉื•ืช ื™ื™ืขื•ืฅ ืขืกืงื™ ื”ื™ื: "ืœืžื” ื”ืœืงื•ื—ื•ืช ืžืฉืื™ืจื™ื ืคืจื˜ื™ื ืื‘ืœ ืœื ืกื•ื’ืจื™ื?". ื”ืชืฉื•ื‘ื” ื ืขื•ืฆื” ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื‘ื”ื™ืขื“ืจ ืžื•ืฆืจ ื—ื“ื™ืจื” (Entry Point Product). ื‘ืžืงืจื” ื”ื–ื”, ืœื™ื•ื•ื™ื ื• ืขืกืง ืฉืžื•ื›ืจ ื—ื‘ื™ืœื•ืช ืœื™ื•ื•ื™ ืฉื ืชื™ื•ืช ื‘ืขืฉืจื•ืช ืืœืคื™ ืฉืงืœื™ื. ื”ืžื—ืกื•ื ืœืจื›ื™ืฉื” ื”ื™ื” ื’ื‘ื•ื” ืžื“ื™ ืขื‘ื•ืจ ืœืงื•ื—ื•ืช ื—ื“ืฉื™ื.

ื™ื—ื“ ืขื ื‘ืขืœ ื”ืขืกืง, ืคื™ืชื—ื ื• ืžื•ืฆืจ ื‘ื™ื ื™ื™ื: ืกื“ื ื” ืžืžื•ืงื“ืช ื‘ืช ืฉืขื” ื‘ืžื—ื™ืจ ื ื’ื™ืฉ. ื”ืžื˜ืจื” ืœื ื”ื™ื™ืชื” ืœื”ืจื•ื•ื™ื— ืžื”ืกื“ื ื”, ืืœื ืœื™ื™ืฆืจ ื—ื•ื•ื™ื™ืช ื”ืฆืœื—ื” ืจืืฉื•ื ื™ืช ืœืœืงื•ื—. ื‘ืจื’ืข ืฉื”ืœืงื•ื— ืฉื™ืœื ืกื›ื•ื ืงื˜ืŸ ื•ืงื™ื‘ืœ ืขืจืš ืขืฆื•ื, ื—ื•ืžื•ืช ื”ื”ืชื ื’ื“ื•ืช ื ืคืœื•.

ื”ืชื•ืฆืื•ืช ื‘ืฉื˜ื—: ื™ื—ืก ื”ื”ืžืจื” ืžื”ืกื“ื ื” ืœืžื•ืฆืจ ื”ืคืจื™ืžื™ื•ื ืขืžื“ ืขืœ 35%. ื‘ืžืงื•ื ืœืจื“ื•ืฃ ืื—ืจื™ ืœื™ื“ื™ื ืงืจื™ื, ื”ืขืกืง ื”ืชืžืงื“ ื‘ืœืงื•ื—ื•ืช ืฉื›ื‘ืจ "ื˜ืขืžื•" ืžื”ืฉื™ืจื•ืช. ืคื™ืชื•ื— ืžื•ืฆืจื™ื ื ื›ื•ืŸ ื”ื•ื ื”ื“ืจืš ื”ืžื”ื™ืจื” ื‘ื™ื•ืชืจ ืœืงืฆืจ ืืช ืžื—ื–ื•ืจ ื”ืžื›ื™ืจื” ื•ืœื‘ื ื•ืช ืงื”ืœ ื ืืžืŸ.

ืื”ื‘ืช ืืช ื”ืชื•ื›ืŸ? ื‘ื•ื ื ื”ืคื•ืš ืื•ืชื• ืœืชื•ื›ื ื™ืช ืขื‘ื•ื“ื”. ื”ืฉืืจ ืคืจื˜ื™ื ื›ืืŸ

ื›ืชื‘ื•ืช ื ื•ืกืคื•ืช ืฉื™ื›ื•ืœื•ืช ืœืขื ื™ื™ืŸ ืื•ืชืš

ืชื—ื–ื™ืช ืขืกืงื™ืช ื•ื‘ืงืจืช ื”ื•ืฆืื•ืช: ืื™ืš ื—ืกื›ื ื• ืืœืคื™ ืฉืงืœื™ื ื‘ื—ื•ื“ืฉ ืœืขืกืง?

ืื—ื“ ื”ื›ืœื™ื ื”ื›ื™ ืคื—ื•ืช "ืกืงืกื™ื™ื" ืื‘ืœ ื”ื›ื™ ื—ืฉื•ื‘ื™ื ื‘ืขืกืง ื”ื•ื ื”ืชื—ื–ื™ืช ื”ืขืกืงื™ืช. ืœืงื•ื— ืฉื”ื’ื™ืข ืืœื™ื ื• ืœ-CKS ื”ืจื’ื™ืฉ ืฉื”ื•ื "ื˜ื•ื‘ืข" ื‘ื”ื•ืฆืื•ืช ื•ืœื ืžื‘ื™ืŸ ืœืžื” ื‘ืกื•ืฃ ื”ื—ื•ื“ืฉ ืœื ื ืฉืืจ ื›ืกืฃ ื‘ื‘ื ืง, ืœืžืจื•ืช

ืงืจื ืขื•ื“ ยป

ื”ื’ื“ืœืช ืจื•ื•ื—ื™ื•ืช ื‘ืขืกืง ื‘ืชื•ืš ื—ื•ื“ืฉื™ื™ื: ื‘ืงืจืช ืชื”ืœื™ื›ื™ ืฉื™ื•ื•ืง ื•ืžื›ื™ืจื”

ืขืœื™ ืขืกืงื™ื ืžื—ืคืฉื™ื ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืืช "ื ื•ืกื—ืช ื”ืงืกื", ืื‘ืœ ื”ื’ื™ื“ื•ืœ ื”ืืžื™ืชื™ ื ืžืฆื ื‘ื‘ื™ืฆื•ืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืœืชื”ืœื™ื›ื™ื ืงื™ื™ืžื™ื. ื‘-Case Study ืžืจืชืง, ื”ืฆื‘ื ื• ื™ืขื“ ื ื•ืขื–: ื”ืขืœืืช ืฉื•ืจืช ื”ืจื•ื•ื— ื‘ืชื•ืš 60 ื™ื•ื ื‘ืœื‘ื“, ืœืœื

ืงืจื ืขื•ื“ ยป

ืชืžื—ื•ืจ ืฉื™ืจื•ืชื™ื ื•ืžื•ืฆืจื™ื: ืื™ืš ืœื”ืขืœื•ืช ืžื—ื™ืจื™ื ื‘ืœื™ ืœืื‘ื“ ืœืงื•ื—ื•ืช?

ืขืกืงื™ื ืจื‘ื™ื ืžืชืžื—ืจื™ื ืืช ื”ืฉื™ืจื•ืช ืฉืœื”ื ืœืคื™ "ืžื” ืฉื”ืžืชื—ืจื™ื ืœื•ืงื—ื™ื". ื–ื• ื˜ืขื•ืช ืงืจื™ื˜ื™ืช ืฉืžื•ื‘ื™ืœื” ืœืฉื—ื™ืงื”. ื‘ืกื™ืคื•ืจ ื”ื”ืฆืœื—ื” ื”ื–ื”, ืœื™ื•ื•ื™ื ื• ืขืกืง ื‘ืชื—ื•ื ื”ืฉื™ืจื•ืชื™ื ื”ืžืงืฆื•ืขื™ื™ื ืฉืขื‘ื“ ืžืกื‘ื™ื‘ ืœืฉืขื•ืŸ ืื‘ืœ ื ืฉืืจ ืขื ืจื•ื•ื—

ืงืจื ืขื•ื“ ยป
ืืกื˜ืจื˜ื’ื™ื” ืœืคื ื™ ื˜ืงื˜ื™ืงื” โ€“ ืื™ืš ืœื”ืฆื™ืœ ืงืžืคื™ื™ืŸ ืžืžื•ืžืŸ ื›ื•ืฉืœ

ื ื™ื”ื•ืœ ืงืžืคื™ื™ื ื™ื ืžืžื•ืžื ื™ื: ืื™ืš ืฉื™ื ื•ื™ ืืกื˜ืจื˜ื’ื™ืช ืฉื™ื•ื•ืง ื”ืฆื™ืœ ืขืกืง ืžื”ืคืกื“?

ื‘ืขืœื™ ืขืกืงื™ื ืจื‘ื™ื ื ื•ืคืœื™ื ื‘ืžืœื›ื•ื“ืช ื”"ื‘ื•ืกื˜ ืคื•ืกื˜ Boost Post". ื”ื ืžืฉืงื™ืขื™ื ืืœืคื™ ืฉืงืœื™ื ื‘ื ื™ื”ื•ืœ ืงืžืคื™ื™ื ื™ื ื‘ืคื™ื™ืกื‘ื•ืง ืื• ื‘ื’ื•ื’ืœ, ื•ืจื•ืื™ื ืืคืก ื”ืžืจื•ืช. ื‘ืžืงืจื” ืฉื”ื’ื™ืข ืœื˜ื™ืคื•ืœื™ ื‘-CKS, ื”ืœืงื•ื— ื”ื•ืฆื™ื ืชืงืฆื™ื‘ ืคืจืกื•ื ืžืฉืžืขื•ืชื™

ืงืจื ืขื•ื“ ยป