ื ื™ื”ื•ืœ ืงืžืคื™ื™ื ื™ื ืžืžื•ืžื ื™ื: ืื™ืš ืฉื™ื ื•ื™ ืืกื˜ืจื˜ื’ื™ืช ืฉื™ื•ื•ืง ื”ืฆื™ืœ ืขืกืง ืžื”ืคืกื“?

ืืกื˜ืจื˜ื’ื™ื” ืœืคื ื™ ื˜ืงื˜ื™ืงื” โ€“ ืื™ืš ืœื”ืฆื™ืœ ืงืžืคื™ื™ืŸ ืžืžื•ืžืŸ ื›ื•ืฉืœ

ื‘ืขืœื™ ืขืกืงื™ื ืจื‘ื™ื ื ื•ืคืœื™ื ื‘ืžืœื›ื•ื“ืช ื”"ื‘ื•ืกื˜ ืคื•ืกื˜ Boost Post". ื”ื ืžืฉืงื™ืขื™ื ืืœืคื™ ืฉืงืœื™ื ื‘ื ื™ื”ื•ืœ ืงืžืคื™ื™ื ื™ื ื‘ืคื™ื™ืกื‘ื•ืง ืื• ื‘ื’ื•ื’ืœ, ื•ืจื•ืื™ื ืืคืก ื”ืžืจื•ืช. ื‘ืžืงืจื” ืฉื”ื’ื™ืข ืœื˜ื™ืคื•ืœื™ ื‘-CKS, ื”ืœืงื•ื— ื”ื•ืฆื™ื ืชืงืฆื™ื‘ ืคืจืกื•ื ืžืฉืžืขื•ืชื™ ืืš ื”ืœื™ื“ื™ื ื”ื™ื• ื™ืงืจื™ื ื•ืœื ืจืœื•ื•ื ื˜ื™ื™ื. ื”ื‘ืขื™ื” ืœื ื”ื™ื™ืชื” ื‘ืžื ื”ืœ ื”ืžื•ื“ืขื•ืช, ืืœื ื‘ืืกื˜ืจื˜ื’ื™ื™ืช ื”ืฉื™ื•ื•ืง.

ื”ืฉืœื‘ ื”ืจืืฉื•ืŸ ืฉืขืฉื™ื ื• ื”ื™ื” ืขืฆื™ืจืช ื›ืœ ื”ืคืขื™ืœื•ืช ื”ืžืžื•ืžื ืช ื•ื‘ื™ืฆื•ืข ืžื—ืงืจ ืงื”ืœ ื™ืขื“ ืžืขืžื™ืง. ื’ื™ืœื™ื ื• ืฉื”ืžืกืจ ื”ืฉื™ื•ื•ืงื™ ื ื™ืกื” ืœืžื›ื•ืจ "ื—ืชื•ื ื” ื‘ื“ื™ื™ื˜ ืจืืฉื•ืŸ" โ€“ ื”ืฆืขื” ืœืฉื™ืจื•ืช ื™ืงืจ ืœืงื”ืœ ืฉืขื“ื™ื™ืŸ ืœื ืžื›ื™ืจ ืืช ื”ืขืกืง. ืฉื™ื ื™ื ื• ืืช ื”ืืกื˜ืจื˜ื’ื™ื” ืœืžื•ื“ืœ ืฉืœ ืขืจืš ืžืงื“ื™ื: ื”ืฆืขื ื• ืžื“ืจื™ืš ืžืงืฆื•ืขื™ ื”ื ื•ืชืŸ ืคืชืจื•ืŸ ืžื™ื™ื“ื™ ืœื›ืื‘ ืฉืœ ื”ืœืงื•ื—.

ื”ืชื•ืฆืื•ืช ื‘ืฉื˜ื—: ืœืื—ืจ ื”ื˜ืžืขืช ื”ืืกื˜ืจื˜ื’ื™ื” ื”ื—ื“ืฉื”, ืขืœื•ืช ื”ืœื™ื“ ื™ืจื“ื” ื‘-40% ืชื•ืš ืคื—ื•ืช ืž-30 ื™ื•ื. ืื™ื›ื•ืช ื”ืœื™ื“ื™ื ืขืœืชื” ืคืœืื™ื ื›ื™ ื”ืœืงื•ื—ื•ืช ื”ื’ื™ืขื• "ืžื‘ื•ืฉืœื™ื" ืื—ืจื™ ืฉืงืจืื• ืืช ื”ืžื“ืจื™ืš. ื”ืžืกืงื ื” ื‘ืจื•ืจื”: ื ื™ื”ื•ืœ ืงืžืคื™ื™ื ื™ื ื”ื•ื ืœื ืจืง ื˜ื›ื ื™, ื”ื•ื ืงื•ื“ื ื›ืœ ื”ื‘ื ืช ื”ืคืกื™ื›ื•ืœื•ื’ื™ื” ืฉืœ ื”ืœืงื•ื—.

ืื”ื‘ืช ืืช ื”ืชื•ื›ืŸ? ื‘ื•ื ื ื”ืคื•ืš ืื•ืชื• ืœืชื•ื›ื ื™ืช ืขื‘ื•ื“ื”. ื”ืฉืืจ ืคืจื˜ื™ื ื›ืืŸ

ื›ืชื‘ื•ืช ื ื•ืกืคื•ืช ืฉื™ื›ื•ืœื•ืช ืœืขื ื™ื™ืŸ ืื•ืชืš

ืชื—ื–ื™ืช ืขืกืงื™ืช ื•ื‘ืงืจืช ื”ื•ืฆืื•ืช: ืื™ืš ื—ืกื›ื ื• ืืœืคื™ ืฉืงืœื™ื ื‘ื—ื•ื“ืฉ ืœืขืกืง?

ืื—ื“ ื”ื›ืœื™ื ื”ื›ื™ ืคื—ื•ืช "ืกืงืกื™ื™ื" ืื‘ืœ ื”ื›ื™ ื—ืฉื•ื‘ื™ื ื‘ืขืกืง ื”ื•ื ื”ืชื—ื–ื™ืช ื”ืขืกืงื™ืช. ืœืงื•ื— ืฉื”ื’ื™ืข ืืœื™ื ื• ืœ-CKS ื”ืจื’ื™ืฉ ืฉื”ื•ื "ื˜ื•ื‘ืข" ื‘ื”ื•ืฆืื•ืช ื•ืœื ืžื‘ื™ืŸ ืœืžื” ื‘ืกื•ืฃ ื”ื—ื•ื“ืฉ ืœื ื ืฉืืจ ื›ืกืฃ ื‘ื‘ื ืง, ืœืžืจื•ืช

ืงืจื ืขื•ื“ ยป

ื”ื’ื“ืœืช ืจื•ื•ื—ื™ื•ืช ื‘ืขืกืง ื‘ืชื•ืš ื—ื•ื“ืฉื™ื™ื: ื‘ืงืจืช ืชื”ืœื™ื›ื™ ืฉื™ื•ื•ืง ื•ืžื›ื™ืจื”

ืขืœื™ ืขืกืงื™ื ืžื—ืคืฉื™ื ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ืืช "ื ื•ืกื—ืช ื”ืงืกื", ืื‘ืœ ื”ื’ื™ื“ื•ืœ ื”ืืžื™ืชื™ ื ืžืฆื ื‘ื‘ื™ืฆื•ืข ืื•ืคื˜ื™ืžื™ื–ืฆื™ื” ืœืชื”ืœื™ื›ื™ื ืงื™ื™ืžื™ื. ื‘-Case Study ืžืจืชืง, ื”ืฆื‘ื ื• ื™ืขื“ ื ื•ืขื–: ื”ืขืœืืช ืฉื•ืจืช ื”ืจื•ื•ื— ื‘ืชื•ืš 60 ื™ื•ื ื‘ืœื‘ื“, ืœืœื

ืงืจื ืขื•ื“ ยป

ืชืžื—ื•ืจ ืฉื™ืจื•ืชื™ื ื•ืžื•ืฆืจื™ื: ืื™ืš ืœื”ืขืœื•ืช ืžื—ื™ืจื™ื ื‘ืœื™ ืœืื‘ื“ ืœืงื•ื—ื•ืช?

ืขืกืงื™ื ืจื‘ื™ื ืžืชืžื—ืจื™ื ืืช ื”ืฉื™ืจื•ืช ืฉืœื”ื ืœืคื™ "ืžื” ืฉื”ืžืชื—ืจื™ื ืœื•ืงื—ื™ื". ื–ื• ื˜ืขื•ืช ืงืจื™ื˜ื™ืช ืฉืžื•ื‘ื™ืœื” ืœืฉื—ื™ืงื”. ื‘ืกื™ืคื•ืจ ื”ื”ืฆืœื—ื” ื”ื–ื”, ืœื™ื•ื•ื™ื ื• ืขืกืง ื‘ืชื—ื•ื ื”ืฉื™ืจื•ืชื™ื ื”ืžืงืฆื•ืขื™ื™ื ืฉืขื‘ื“ ืžืกื‘ื™ื‘ ืœืฉืขื•ืŸ ืื‘ืœ ื ืฉืืจ ืขื ืจื•ื•ื—

ืงืจื ืขื•ื“ ยป
ืžื•ืฆืจ ื”ื—ื“ื™ืจื” โ€“ ื”ืžืคืชื— ืœืคืจื™ืฆืช ื“ืจืš ื‘ืžื›ื™ืจื•ืช

ืคื™ืชื•ื— ืžื•ืฆืจ ื—ื“ื™ืจื”: ื›ืš ืชื‘ื ื• ืืžื•ืŸ ื•ืชื’ื“ื™ืœื• ืืช ื”ืžื›ื™ืจื•ืช ื‘ืขืกืง

ืื—ืช ื”ืฉืืœื•ืช ื”ื ืคื•ืฆื•ืช ืฉืื ื™ ื ืฉืืœ ื‘ืคื’ื™ืฉื•ืช ื™ื™ืขื•ืฅ ืขืกืงื™ ื”ื™ื: "ืœืžื” ื”ืœืงื•ื—ื•ืช ืžืฉืื™ืจื™ื ืคืจื˜ื™ื ืื‘ืœ ืœื ืกื•ื’ืจื™ื?". ื”ืชืฉื•ื‘ื” ื ืขื•ืฆื” ืœืขื™ืชื™ื ืงืจื•ื‘ื•ืช ื‘ื”ื™ืขื“ืจ ืžื•ืฆืจ ื—ื“ื™ืจื” (Entry Point Product). ื‘ืžืงืจื” ื”ื–ื”, ืœื™ื•ื•ื™ื ื• ืขืกืง

ืงืจื ืขื•ื“ ยป